Marketing Operations

UTM Link Generator

Choose the campaign destination, channel, activity date, and creative variant. The generator calculates the correct bi-weekly tracking period automatically.

1. Configure

Campaign link inputs

Campaign / landing page

Channel type Channel / method

Activity date Originating content item Select the planned story or post so Analytics can identify the exact originating asset.

Creative / placement type Variant

Optional custom creative / placement value Optional keyword / targeting term

Custom override

Custom landing URL

Replace the suggested address with any HTTPS destination, including an article on another website. The https:// prefix remains fixed. Custom campaign name

Use overrides when a planned campaign needs a different Yma page, an external publication, or a custom campaign name.

4. Use

Where to paste this

Google Ads

Paste the generated URL as the final URL, or use the parameters in your tracking template.

Meta Ads

Use the base page as the website URL and paste the UTM query into URL parameters.

LinkedIn Ads

Paste the full generated URL into the destination URL field for each ad.

Quality check

Click the ad preview, submit one test lead, then confirm Linear and GA4 receive the attribution.

Campaign click analytics

Period

Loading short-link activity…

Daily tracked clicks

Current period Drag to rewind the reporting window

First record Latest

Likely human Automated preview Normalized to visible peak

Click contribution by channel

Rank channels by

Performance by short link

Showing links active in the visible graph period.

Link

Tap Link to reveal the short and destination URLs. Human % uses classified tracked clicks; Velocity is average likely-human clicks per day. Originating posts are available for links generated after a content-calendar item was selected; older links remain unlinked unless mapped separately.

Lead Intake

Marketing-origin leads

Review filter Search

Add one lead at a time. Accepted leads can be routed to Partner CRM or Company CRM.

Name Company Email Phone CRM target Foundation channel Origin evidence Notes

Optional attribution metadata

Campaign destination Marketing channel Activity date Creative type Variant Custom creative Form Source page UTM source UTM medium UTM content

Review Queue

Legitimacy triage

Lead	Origin	Review	CRM action

Channel Quality

UTM Link Generator

Campaign link inputs

Where to paste this

Google Ads

Meta Ads

LinkedIn Ads

Quality check

Campaign click analytics

Daily tracked clicks

Click contribution by channel

Performance by short link

Content calendar

Structure campaigns before connecting spend

Yma Workspace

Yma Layer / AI Readiness

Marketing-origin leads

Legitimacy triage

Lead volume and quality by source

Bring spend, delivery, and outcomes together

Google Ads

Meta Ads

LinkedIn Ads

Apollo.io

GA4

Yma CRM