Google Ads
Paste the generated URL as the final URL, or use the parameters in your tracking template.
Marketing Operations
UTM Link Generator
Choose the campaign destination, channel, activity date, and creative variant. The generator calculates the correct bi-weekly tracking period automatically.
4. Use
Where to paste this
Meta Ads
Use the base page as the website URL and paste the UTM query into URL parameters.
LinkedIn Ads
Paste the full generated URL into the destination URL field for each ad.
Quality check
Click the ad preview, submit one test lead, then confirm Linear and GA4 receive the attribution.
Short-Link Performance
Campaign click analytics
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Last 30 Days
Daily tracked clicks
Period
Current period
Drag to rewind the reporting window
First record
Latest
Likely human
Automated preview
Normalized to visible peak
Visible Period
Click contribution by channel
Link Registry
Performance by short link
Showing links active in the visible graph period.
| Link |
|---|
Tap Link to reveal the short and destination URLs. Human % uses classified tracked clicks; Velocity is average likely-human clicks per day. Originating posts are available for links generated after a content-calendar item was selected; older links remain unlinked unless mapped separately.
Publishing Operations
Content calendar
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Campaign Workspace
Structure campaigns before connecting spend
This view will become the planning layer for objectives, audiences, owners, dates, budgets, landing pages, channel mix, and target outcomes.
Yma Workspace
Primary July focus across paid and organic activity.
- Objective
- TBD
- Audience
- TBD
- Budget
- TBD
- Success metric
- TBD
Yma Layer / AI Readiness
Supporting campaign for the AI-readiness report and Layer interest.
- Objective
- TBD
- Audience
- TBD
- Budget
- TBD
- Success metric
- TBD
Demand Funnel
Turn the existing CRM process into measurable stages
The CRM already contains the operating database. This view is reserved for agreeing stage definitions, mapping historic records, and connecting campaign attribution to progression.
CRM database→Engaged→Qualified→Demo→Proposal→Won
CRM data
Large existing provider and contact database.
Stage taxonomy
Agree exact entry, exit, ownership, and ageing rules.
Attribution join
Connect UTM campaigns and short links to CRM records.
Efficiency Reporting
Bring spend, delivery, and outcomes together
Reporting will activate after advertising, analytics, Apollo, and CRM data sources are connected. Until then, this view records the intended reporting perimeter.
Google Ads
Spend, impressions, clicks, CPC, conversions.
Meta Ads
Spend, reach, creative delivery, lead outcomes.
LinkedIn Ads
Spend, professional audience delivery, conversions.
Apollo.io
Direct mailer campaigns, sends, opens, replies, meetings, and downstream CRM movement.
GA4
Sessions, landing behaviour, events, and conversions.
Yma CRM
Qualified leads, demos, proposals, wins, and revenue.